Hungry Dogs Run Faster.
/ Intro
Welcome to the New School of Athlete Representation / Since 2017, Grady Sports Agency has taken over the industry as the fastest-growing NFL agency in the country. Founded on the principle idea that athletes humans in today’s day require much more than what agencies of old have had to offer, GSA’s unique approach to servicing clients both on, and off of the field, has led to the setting of a new standard within the agency business.
The reality is, while “NFL” stands for “National Football League”, it also stands for “Not for long”. NFL players are given a small window to maximize three things: 1.) their career on-field earnings, 2.) their off the field influence & 3.) likelihood to create generational wealth for themselves and their families. GSA was built for the athletes who see the bigger picture, and therefore understand the importance of expertise in representation, relationships, and life beyond the game of football.
Overall, our aim is to be an all-encompassing resource for our clients to excel in every field of human endeavor, in between the lines, and outside of it, while giving them the tools to create generational wealth & a legacy for themselves and their families. For some of our clients, we are a brother. For some of our clients, we are a mentor, for some of our clients, we are a confidant. For all of our clients, we are More Than An Agency.
/ est. 2017
/ 2 nflpa Certified agents
/ 3 attorneys on staff
/ 10 nfl draft picks & counting
/ 20+ contracts secured
/ 100+ NFL TEAM CONTACTS
/ fastest growing nfl agency in the country
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/ Services
- / Contract Negotiation
- / NFL Draft Prep
- / Career Advisory
- / Marketing
- / Public Relations
- / Community Engagement
- / Business Development
- / Financial
- / Legal
- / Relationships
Contract Negotiation / GSA employs a strategic negotiation approach tailored to securing maximized career earnings for our clients, with the teams they desire to play for. We procure tens of thousands of data points on the contract market, maintain strong relationships with all thirty-two NFL teams, and vigorously advocate for our clients all to ensure each client achieves their maximum potential and value in the league.
NFL Draft Prep / GSA provides our pre-draft clients with a second-to-none approach that has proven results in maximizing our clients’ draft stock. We carefully advise our clients in selecting the most optimal training venue to enhance their athletic testing, health, and position-specific skills. Additionally, we utilize an unparalleled approach to prepare our clients for their respective all-star games, the NFL combine, pro-days, and team workouts, to ensure success in these varying aspects of the process. Furthermore, we provide extensive preparation to our clients for all of their NFL team engagements, from casual phone calls with NFL scouts, to formal sit-downs with GM’s & Head Coaches, ensuring our clients are confident and prepared for every interaction.
Marketing / GSA provides an intentional and tailored marketing service to our clients that helps to elevate their personal brand, expand their reach, and drive their passions off of the field. Our expertise includes social media management, strategic planning, and sponsorship acquisition. Through our thoughtful approach, we ensure each athlete maximizes their off-field potential. To date we have helped our clients close over $1 Million in marketing deals while creating partnerships with companies such as AirBnb, UberEats, Nike, Snickers, and many more.
Public Relations / GSA’s public relations department offers comprehensive services geared to our clients’ needs and passions including media relations, perception management, and media training. By working closely with each client, we ensure their stories are accurately conveyed and they receive the recognition they deserve. Our hands-on approach guarantees personalized attention and effective communication strategies. Through our efforts clients have had media opportunities with Forbes, Wall Street Journal, Good Morning Football, Sports Illustrated, the list goes on.
Community Engagement / GSA is dedicated to assisting clients in their philanthropic endeavors. This includes establishing their own non-profit foundations as well as partnering with local organizations. We focus on strategic initiatives that support our clients goals, aiming to create stronger, and lasting impacts. We help our clients leverage their platform to better their communities. Whether this be through off-season camps, community drives, back to school initiatives, or otherwise, we take the steps needed to position our clients as activists in their communities.
Business Development / GSA excels in positioning our clients for success as businessmen. Many athletes wait until the end of their career to figure out “what’s next?”. The same can’t be said for our clients. Beginning from the moment that they sign with us, our team does our due diligence in first figuring out what realms of business are of interest to a given client, and from there, we formulate a specified approach to ensuring that steps are taken annually towards turning those interests into a reality. From real estate, to entrepreneurship, to franchising, to building out an impactful personal network, we ensure that our client’s take the steps needed for success in the business arena.
Financial / If you give a man a fish, he can eat for a day. If you teach him how to fish, he can eat for a lifetime”. This well-known quote rings true now more than ever before. At GSA, we value financial literacy over anything else. Through our extensive connections with some of the top financial planners and advisers in the country, we assist our clients in garnering the education they need to operate with financial prudence in their lives. We maintain relationships & rapport with financial advisors whom our clients may end up deciding to work with on a deeper level, and serve in a checks-and-balances system with their respective advisor. The goal here though is simple: to help put our clients in a position to attain generational wealth for themselves and their families.
Legal / GSA offers comprehensive legal assistance and advisement in entity formation, including 501(c)(3) nonprofit status, navigating business transactions, protecting and filing for intellectual property rights, and guiding clients through wills, trusts, and estate planning. Our expertise ensures thorough support across legal needs crucial for off field endeavors and personal asset management.
Relationships / At GSA, relationships matter. We are real people, working with real people. We know that life isn’t linear. There are peaks and valleys, ups and downs, and the reality is there is so much more to life than just football. We make it our business to be in the lives of our clients, and to be with them every step of the way. When our clients have weddings, we attend. When our clients have children, we send them diaper bags. When our clients go through hard times, we make ourselves available. Everyone in life needs people around them whom they trust, who care about them, and who are there for them no matter what season of life they’re experiencing. We are those people for our clients.
Grady Sports Roster
/ GSA in the Media
/ Braden Fiske In Forbes
Braden Fiske was as surprised as everyone else when he heard his name selected by the Los Angeles Rams with the 39th overall pick in the 2024 NFL Draft.